April’s Brain Candy Podcast
I’m a big fan of stories in any form, which means that I love a television show just as much as I love a good book or play. Sometimes I get flak for enjoying TV as much as I do but I just let that roll off my back. Once upon a time, Shakespearean plays were just a way folks spent their Saturday nights. Now, we study them in-depth. So when I feel like writing a 1200 word article on the themes in American Horror Story or why Whitney sucks, I know I’m just ahead of my time. This month, my topic for Moxy Magazine’s podcast has to do with TV and how this year’s crop of women themed...
Read MoreWhat Batman Can Teach You About Great Copywriting
If you know anything about me, you know that Batman is my idol. I love a guy with an intense need to right wrongs, a dark past, and a badass car. But I also think that Batman is a great model for my copywriting career. Whenever I’m in a jam, I just think to myself “What Would Batman Do?” He knows all the tricks to persuading the reader through the written word and uses them in everyday life. I wrote about Batman’s copywriting skills and outlined all the lessons you can learn from the Dark Knight. If you have a moment, head over to Kelly Kautz’s One Woman Marketing and read What...
Read MoreMarch Brain Candy: KONY 2012, Douchebaggery & Michelle Obama
I’ve always wondered why people think Michelle Obama is so pretty. I admire her personality, her work, and the grace in which she’s accepted what I believe is the worst job in America. But I’ve always wondered why the world always describes her as beautiful, fashionable, and glamorous when I see her a strong and intelligent. I’ve talked about it endlessly and haven’t found a satisfactory answer. Until now. This month, I’m featured on Moxy Magazine’s monthly podcast, Brain Candy. Along with Natalia Sylvester and Kim Coughlin, I sit down and chew the facts about current...
Read MoreModel Your Communications After Batman and Robin
I love superheroes. I love the idea of wearing cape, a mask, and a utility belt as you run through the streets of your town trying to right the wrongs of the world. Oh and flying through the air is pretty cool, too. But we can learn a lot about ordinary things from superheroes, too. Communicating is just one of them. If you’re writing communications copy, you can conquer any headline/body problems by looking to the Dynamic Duo, Batman and Robin. The teamwork these two exhibit are the perfect example of how a good headline/body combo should work. This week, you can find me over on Small...
Read MoreBoob Stories on Literally Social
I talk about Boob Stories everywhere I go. Mostly because I think it’s a fun subject and I want to sell more books for charity. But every now and again, somebody actually invites me to talk about Boob Stories on purpose. Those times are even better because I don’t feel guilty going on and on about my passion project. One of those opportunities recently came my way in the form of Lori Randall Stradtman’s podcast, Literally Social Show. Lori interviewed me about the origins of the project, how we put it together, and how social media played a huge role in making it all come together. So...
Read MoreFrom the Swipe Files: Oz Moving
Remember when I told you I love taking the subway and bus because I get to take in all the examples of ad copywriting? Well one of my favorite subway ad campaigns belongs to Oz Moving. They make lots of plays on The Wizard of Oz references, which definitely entertain the reader. But they do it in a way that also emphasizes the benefits to anyone moving with them. I saw this ad last week: Living in New York City, you get used to small apartments. Anyone on the F train seeing this ad understands what “Munchkin-sized” apartment is like. And they look for the day they can find something a...
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