While startups are trendy right now, it’s not something to be taken on lightly. More new businesses fail than succeed. You can lose valuable time, resources, and money chasing after something that isn’t completely thought out. So before you decide to jump head first into a new venture, you need to ask yourself a few important questions.
While you may dream of running your business from the penthouse of a building named after your company as you look out upon your fantastic view of the world you’ve conquered, your business probably won’t be that way–at least not in the very beginning. More likely, your business will be born in a garage, in a tiny home office, or on the kitchen table.
We live in a smaller world than the generations that came before us. Connecting with people thousands of miles away is much easier than it’s ever been. As a result, small businesses are running international operations with little more than an Internet connection and a desire to reach customers around the world. On one hand, you now have the opportunity to sell your services to people all over the world, or see your products in the hands of people who may not even speak your language. On the other hand, you suddenly have brand new headaches, like foreign currency conversions.
Recently, I was talking to a male friend who was saying women are too worried about their safety. They think everyone and everything is dangerous. I tried to explain to him that walking around with a vagina is like putting a target on your back. You are far likely to be raped or assaulted because you are a woman than someone doing the same because you are a man. That can make you a little jumpy on a dark street in the middle of the night.
Although I don’t start my introductions with “Hello, my name is Princess and I’m a feminist,” being a feminist is a big part of who I am. But feminism–which is nothing more than a belief in gender equality–is no longer an underground movement.
Because Facebook has the same attitude toward its users. Forget MySpace; Facebook is a game changer. There has nothing that has taken over our cultural interest in the way the social media juggernaut has. And it knows it.